Comprehensive Reports

Thousands of charitable organizations respond to the NRC’s surveys each year. Our comprehensive reports catalog a wide range of factors, from general giving to board engagement, letting you benchmark your organization’s success against others.


 

Summer 2018 – US

The Summer 2018 report covers all charitable receipts at US nonprofit organizations in the first half of 2018.

 

Summer 2018 – Canada

The first mid-year survey in which the NRC received enough responses from Canada to analyze results independently, this report covers mid-year charitable receipts in 2018.

 

Winter 2018

The Winter 2018 report covers all giving in 2017, plus a look at expectations for charitable receipts in 2018.

 

Winter 2017

The Winter 2017 report covers all giving in 2016, plus a section looking at the impact of the US elections on charitable fundraising.

 

Summer 2017

The Summer 2017 report covers giving from January to June of 2017, with an added look at messaging to different generations of potential donors.

 

Winter 2016

The Winter 2016 report covers all giving in 2015 plus a section digging more deeply into data about bequests, plus a review of trends from 2010 through 2015.

 

Winter 2015

The Winter 2015 covers results for all of 2014 receipts plus special sections on planned giving and the relationship between the CEO and the development team.

 

Winter 2014

The Winter 2014 covers fundraising results for all of 2013 and included a section showing the share of funds raised from different donor types (individuals, bequests, foundations, and corporations).

 

Summer 2014

The Summer 2014 covers mid-year results for that year plus a more detailed examination of results by subsector and summaries of the concerns expressed by fundraisers whose organizations were not on track to meet fundraising goals: organizational capacity, shifts in donor priorities, and larger economic concerns.

 

Special Topic 2014 – Annual Funds

This Special Topic report, released July 2014, covers best practices in fundraising for current operating needs.

 

Winter 2013

The Winter 2013 covers fundraising results for all of 2012 and focused on planned giving with an additional section on benchmarks for donor engagement.

 

Winter 2012

The Winter 2012 covers fundraising for all of 2011. The special topic focuses on board giving, including average amounts for required board member giving by size of organization and by subsector (major category, such as arts or education or health). Overall, when a minimum amount is required, it is most likely to be $1,000 (the median value). The average amount is higher, at just under $5,000, which includes responses from arts organizations, which had the highest minimums. 

 

Winter 2012 – Canada

This report covers fundraising by Canadian organization for all of 2011, with a special section focused on board member engagement.

 

Fall 2012

The Fall 2012 includes a section on donor retention strategies. Higher retention rates were reported by organizations that described using multiple retention tactics. Organizations that saw their fundraising results rise were highly likely to focus on donor recognition and multiple communications channels to keep donors informed and engaged.

 

Special Topic 2012 – Board Engagement

Across different sizes of organizations, different board engagement strategies were more or less likely to help the charity meet its fundraising goal.

 

Winter 2011

Winter 2011, released in April, covers fundraising for all of 2010. Special topics including staff, financial support and volunteers; share of funds raised from different types of donors (individuals, corporations, and foundations); and the share of funds raised that were received from October through December. This is one of the few studies available that reports funding allocation by type of donor.

 

Fall 2011

Fall 2011, issued in November, covers fundraising through September 2011. The special topic included indicators of fiscal stress, predictions of 2011 fourth quarter giving and forecasts for 2012, including changing organizational investment in staffing and fundraising methods.

 

Early Fall 2011

Issued in September, the Early Fall 2011 report covers fundraising through June 2011. Special topics covered investment by fundraising methods, changes in fundraising effort (staffing, volunteers, resources), and campaigns. At that time, about one-third of respondents reported being in or planning a campaign. Staffing levels for fundraising very clearly mattered for success: organizations with paid staff, even after controlling for budget size, were more likely to meet fundraising goals. 

 

Fall 2010

Fall 2010, released in November, covers fundraising through September of 2010. Special topics included an estimate of the share of contributions received from October through December; changes in the demand for services from the organization; budget predictions especially efforts to reduce the budget; and receipt of contributions for Haitian earthquake or Pakistani flood relief. 


 
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